Convenience Driving Growth in Breakfast Cereals Market
In response to the demands of busy lifestyles, the global breakfast cereals market is experiencing significant growth. With more working professionals, dual-income households, and urbanization, consumers are turning more to quick and easy breakfast options, increasing the demand for convenience and ready-to-eat solutions. This demand has also been bolstered by a rise in disposable income, diverse product offerings, increased number of retail channels, and a focus on health and wellness. However, a shifting preference towards fresh, whole foods and alternative breakfast options, due to concerns over the nutritional content of traditional cereals, poses a challenge.
Trend Towards Plant-Based and Alternative Ingredients
As consumers become more health-conscious, a key trend in the global breakfast cereals market is the rise of plant-based and alternative ingredients. Brands such as Kashi and Nature's Path are leading this trend, meeting the growing preference for plant-based diets and ethical consumption. In addition to being sustainable and environmentally-friendly, these cereals are often fortified with vitamins and minerals, low in sugar, high in fiber, and high in protein.
Market Segmentation Analysis
The ready-to-eat segment acquired the majority of share in the market in 2023, with hypermarkets and supermarkets and e-retailers being the two top distribution channels. Wheat acquired the majority share in the market due to the affordability and familiarity of wheat-based products, while the oats segment is experiencing rapid growth due to the perception of oats as a superfood with heart-healthy benefits. The North American market holds the highest share, driven by a longstanding tradition of breakfast cereals, strong brand presence, and the convenience of breakfast cereals aligning well with the fast-paced lifestyles of North American consumers. In comparison, the Asia Pacific region is experiencing rapid growth, driven by urbanization, increasing disposable income, westernized dietary habits, and expanding retail landscape.
Competitive Landscape and Recent Developments
The breakfast cereals industry is highly fragmented, with numerous players contributing to a diverse landscape. Key players such as Viz Branz Limited are constantly investing in strategic initiatives, such as the adoption of new technologies and introducing their products to emerging markets, to maintain a competitive edge. Recent developments include Marico introducing four gourmet-style flavors in Saffola Oats range, The Quaker Oats Co. launching their first breakfast cereal under the Quaker Chewy brand, and Nestle Cereals launching its first Nesquik media campaign.
Recipe: Oat Milk and Banana Breakfast Cereal Smoothie
A convenient and nutritious alternative to traditional breakfast cereals, this oat milk and banana breakfast cereal smoothie is quick and easy to prepare.
Ingredients:
- 1 cup oat milk
- 1 banana, sliced
- 1/2 cup whole grain cereal
- 1/2 tablespoon honey
- 3-4 ice cubes
Directions:
- Add oat milk, sliced banana, whole grain cereal, honey, and ice cubes to a blender.
- Blend until smooth and creamy.
- Pour into a glass and enjoy!
Originally Post From https://finance.yahoo.com/news/global-breakfast-cereals-market-analysis-125300581.html
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